For more than 25 years we have helped companies to ‘bridge the gap between marketing and finance’. We connect brands to the bottom line, and build robust business cases for brand decisions, strategies and investments. In so doing, we have helped finance departments to evaluate marketing programs and marketing departmnets to present their case in the Board Room.
Research and Evaluate the strength of the brand and how it improves business value
Value the brand and identify it’s impact on day-to-day business performance
Embed the valuation system as a tool to evaluate the best strategic options that drive the most value back to business and brand
We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.
We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.
We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.
We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.