Brand Finance logo

Consulting

Helping clients make value-based marketing decisions

Our Philosophy

For more than 25 years we have helped companies to ‘bridge the gap between marketing and finance’. We connect brands to the bottom line, and build robust business cases for brand decisions, strategies and investments. In so doing, we have helped finance departments to evaluate marketing programs and marketing departmnets to present their case in the Board Room.

Data and Interest Expense
Data and Interest Expense

Our Brand Valuation Framework

Brand Research

Research and Evaluate the strength of the brand and how it improves business value

Brand Valuation

Value the brand and identify it’s impact on day-to-day business performance

Brand Strategy

Embed the valuation system as a tool to evaluate the best strategic options that drive the most value back to business and brand

What sets us apart

Independent

We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.

Independent

We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.

Independent

We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.

Independent

We are impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent.

Get in Touch

Message