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New York’s Most Valuable Brands of 2021 Revealed

29 April 2021
  • Verizon is New York’s most valuable brand, with a brand value of US$68.9 billion
  • Citi (US$32.2 billion) and Chase (US$28.8 billion) complete New York’s top three
  • Bristol-Myers Squib has recorded fastest brand value growth in New York this year, up 84% from 2020
  • New York is among the top three states with the highest number of America’s 500 most valuable brands – California leads with 87 brands, followed by New York with 69, and Texas with 43
  • There are 6 new entrants from New York to the Brand Finance US 500 ranking this year: Iqos (413th), Suddenlink (462nd), Comedy Central (476th), VH1 (492nd), Palmolive (497th), and Jefferies (498th)
  • Deloitte’s is New York’s strongest brand, with a Brand Strength Index (BSI) score of 91 out of 100 and elite AAA+ brand rating

Every year, leading brand consultancy Brand Finance puts thousands of the world’s biggest brands to the test, evaluating their strength and quantifying their value. America’s 500 most valuable brands (classified by state) are included in the Brand Finance US 500 2021 ranking. Highlights at the national level include:

  • Five years since it last held top spot, Apple is America’s and the World’s most valuable brand, with a brand value of US$263.4 billion
  • Coca-Cola has overtaken Disney as America’s strongest brand, with a BSI score of 91.7 out of 100
  • COVID-19 has had clear effects – America’s airlines have decreased in brand value across the board, with Boeing down 40% to $13.6 billion
  • Hospitality suffers from travel and dining restrictions – Marriott is America’s fastest falling hotel brand, dropping nearly 200 spots after 60% decrease in brand value


Media Contacts

Konrad Jagodzinski
Konrad Jagodzinski
Communications Director
Brand Finance
Florina Cormack-Loyd
Florina Cormack-Loyd
Senior Communications Manager
Brand Finance

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