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California’s Most Valuable Brands of 2021 Revealed

30 April 2021
  • Five years since it last held top spot, Apple is California’s, America’s, and the World’s most valuable brand, with a brand value of US$263.4 billion
  • Google (US$191.2 billion) and Facebook (US$81.5 billion) complete California’s top three
  • Tesla has recorded fastest brand value growth in California and among all brands in the Brand Finance US 500 ranking this year, up 158% from 2020
  • California is home to more of America’s top 500 most valuable brands than any other state, leading the ranking with 87 brands – followed by New York (69), and Texas (43)
  • Disney is California’s strongest brand, with a Brand Strength Index (BSI) score of 89.7 out of 100

Every year, leading brand consultancy Brand Finance puts thousands of the world’s biggest brands to the test, evaluating their strength and quantifying their value. America’s 500 most valuable brands (classified by state) are included in the Brand Finance US 500 2021 ranking. Additional highlights at the national level include:

  • COVID-19 impact – America’s airlines have decreased in brand value across the board, with Boeing down 40% to $13.6 billion
  • Hospitality suffers from restrictions – Marriott is America’s fastest falling hotel brand, dropping nearly 200 spots after 60% decrease in brand value

ENDS

Media Contacts

Konrad Jagodzinski
Konrad Jagodzinski
Communications Director
Brand Finance
M:
Florina Cormack-Loyd
Florina Cormack-Loyd
Senior Communications Manager
Brand Finance
M:

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