The British Brands Group, founded in 1994, is a non-profit-making membership organisation. Its role is to speak out authoritatively on behalf of brands and to represent them collectively when commercial and regulatory issues threaten both their value and their ability to be a positive force in society. While the Group’s work focuses primarily on UK policy makers, it also seeks to deepen understanding of how brands benefit consumers, society and the economy by delivering choice, value for money and innovation to consumers. The Group also provides the prime forum for its members on brand- related issues. The British Brands Group is part of a global network of similar brand associations, and is the UK representative of AIM, the European Brands Association, based in Brussels.

Our mission is to build the optimum climate for brands in Britain and to deliver choice and value to consumers, through constant innovation and fair competition.