Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.
We put thousands of the world’s biggest brands to the test every year, evaluating which are the strongest and most valuable, which we publish in our renown rankings, compliant with ISO 10668. Additionally, we helped craft this standard on brand valuation as well as ISO 20671 on brand evaluation.
Our teams have experience across a wide range of disciplines from market research and visual identity to tax and accounting. We understand the importance of design, advertising, and marketing, but we also believe that the ultimate and overriding purpose of brands is to make money.
Brand Finance Turkey mostly specialises in strategic brand valuation, brand contribution, brand architecture, nation and place branding. Since 2007, Brand Finance Turkey has worked for many Turkish blue-chip companies in different sectors including Türk Telekom, Turkish Airlines, and Akbank.