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GIFT 2016

10 May 2016, 08:30–11:30

Time for a Revolution in the Financial Reporting of Intangibles Assets?

Accounting for the Business, Not just the Balance Sheet: Celebrating the launch of GIFT 2016

Are you accounting for the whole of the business to tell your full value creation story? With continued importance being placed on the value of intangible assets can you afford not to do so?

According to a major new report, ‘Global Intangible Financial Tracker 2016’, produced by Brand Finance in partnership with CIMA, intangible value represents an ever-growing part of corporate enterprise value. However, the report identifies inconsistencies in approach to measuring this value and a shortfall in international reporting standards, resulting in financial statements which fail to fully reflect the value of companies’ intangible assets.

Management accounting supports business leaders to account for the whole of the business, not just to balance sheet, to take decisions that create value and drive performance for the short, medium and long-term.

Join us on Tuesday May 10th to hear senior business leaders discuss their approach to measuring intangibles for value creation. Book your place early as spaces are limited and will be allocated on a first come, first serve basis.


08:30 - 09:00 Registration & Refreshments
09:00 - 09:10 Opening Remarks
Tony Manwaring, Executive Director of External Affairs, CIMA
09:10 - 09:20 Global Intangible Finance Tracker (GIFT™) Results
David Haigh, CEO, Brand Finance plc
09:20 - 09:30 Ian Haythornthwaite
Finance Director, BBC
09:30 - 09:40 Mike Weatherley
CFO, The Motion Picture Licensing Company & Former IP Adviser to the Prime Minister
09:40 - 09:50 Hywel Ball
Assurance Managing Partner (UK & Ireland) and Head of UK Audit, EY
09:50 - 10:00

Nick Milne
Head of Marketing Effectiveness, O2 (Telefonica UK Ltd)

10:00 - 10:30 Panel Session - Q/A
10:30 - 10:40 Closing Remarks
Charles Tilley, CEO, CIMA
10:40 - 11:15 Refreshments & Networking


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In association with

The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects. It is focused on accountants working in industry, and provides ongoing support and training for members.

CIMA is one of the professional associations for accountants in the UK and Ireland. Its particular emphasis is on developing the management accounting profession. CIMA is the largest management accounting body in the world with more than 227,000 members and students in 179 countries. CIMA is also a member of the International Federation of Accountants.

CIMA Website

The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.

IPA Website


David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Ian Haythornthwaite
Director of Finance

Ian is the Director of Finance for the BBC with responsibility for the financial management of the BBC and the leadership of the Finance function. He joined the BBC in the new role of Director of Finance (BBC North) and Sports Rights in August 2010. As Finance Director for the new division of BBC North, his portfolio incorporated BBC Sport, Children’s, Radio 5live and Breakfast TV. In 2011 he also took on responsibility for financial management of the new Strategy and Digital Division led by James Purnell.

Before joining the BBC Ian was the deputy Chief Executive at the North West regional Development Agency where, among his responsibilities, he led on the economic regeneration of Cumbria, and the management of all European funding for the North West of England.

Ian was Pro Vice-Chancellor at the University of Central Lancashire (UCLan) from 1999 until 2003. For 11 years before that Ian was UCLan’S Finance Director, having been appointed in 1988 to help establish UCLan as an independent Higher Education Corporation.

Ian is a non-Executive Director of Liverpool Women’s Hospital. He joined the Trust in May 2011 and chairs the Audit Committee. Ian is also a member of its Finance, Performance and Business Development Committee.

Ian is a Fellow member of the Chartered Institute of Management Accountants, with extensive public sector management experience.

Tony Manwaring
Executive Director of External Affairs

Tony oversees CIMA's external affairs directorate, leading on global communications, public policy and advocacy programmes. This includes responsibility for building and sustaining key relationships with stakeholder groups and working with governments, employers, members and partners to promote the best interests of CIMA and the CGMA community. 

He is also programme director for Valuing your Talent, a research and engagement programme CIMA is conducting alongside several partners including the CIPD, CMI and UKCES.

Most recently, Tony was Chief Executive at Tomorrow’s Company, a global think tank, where he worked in partnership with CIMA on a number of programmes, including the Tomorrow’s Value lecture series and joint initiatives on corporate governance and reporting.

Prior to this, he served as Chief Executive of the charity Scope. He has also provided consultant services to the Lord Mayor of the city of London, leading the 'Restoring trust in the city' and the 'City values forum' initiatives and helping to deliver the Tomorrow’s City programme.

Tony has a degree in economics from the University of Cambridge.

Charles Tilley OBE, FCMA, CGMA
Chief Executive

Charles is a prominent advocate for global reform of corporate reporting and the critical importance of management accounting to sustainable business.

Amongst other roles, he is Chairman of the International Federation of Accountant's Professional Accountants in Business Committee, a member of the International Integrated Reporting Council and Senior Advisor to the Board’s Chairman; Charles is also Deputy Chairman of Great Ormond Street Hospital Foundation Trust.   

Chief Executive of CIMA since 2001, Charles has spearheaded a partnership with CIMA’s US counterpart, the American Institute of CPAs.  Charles is a former partner of KPMG and CFO of the investment bank, Hambros plc.

Charles was awarded an OBE for his services to the economy in the New Year’s Honours, 2016.

Hywel Ball
Managing Partner for Assurance, UK & Ireland
Mike Weatherley
Former IP Advisor to the Prime Minister and currently CFO
The Motion Picture Licensing Company

Mike Weatherley is currently the Executive Vice President and Chief Finance Officer of the Motion Picture Licensing Corporation. MPLC is the leader in motion picture copyright compliance, operating in 34 Countries worldwide - licensing over 450,000+ locations worldwide and representing over 900 film and TV Producers from major Hollywood studios to small independent film producers. Mike's main Board  responsibilities included International Studio and Government relations, Worldwide Group Finance, and is part of the Corporate and strategic development team. Prior, he was a Member of the UK Parliament and was appointed as the first ever Intellectual Property Rights Advisor to the Prime Minister, David Cameron. During his term as IP Advisor, Mike wrote four internationally acclaimed reports on the future direction of Intellectual Property and is credited with a number of IP policy initiatives and law changes.

Nick Milne
Head of Marketing Effectiveness
O2 (Telefonica UK Ltd)

Nick is Head of Marketing Effectiveness at O2. Nick has a client-side and agency background; starting his career in retail banking with LloydsTSB and Sainsburys Bank, Nick moved agency side with the lifestyle marketing consultancy CACI, then OMD, then VCCP before joining O2 in January 2013. Nick's primary responsibility in O2 was to lead the strategic thinking  and operational running of big quantitative research studies. Key wins include identifying and designing key customer journeys, creating a company wide focus on decreasing satisfaction, step changing how customer experience insight is taken back out to the business and acted upon. Nick's current Head of Marketing Effectiveness role sees him leading the charge to tie up targets, plans, and evaluations to deliver the 'so what' behind marketing performance.


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