Brand Finance logo

Financially Quantified Value Propositions with Professor Malcolm McDonald

03 October 2018, 18:00–21:00

As much as companies may talk about value for their customers, only 5% of organisations have value propositions and only a small portion of them quantify them financially. Customers want to be reassured that a purchase will create an advantage for them, and suppliers who can show how they help their customers are sure to succeed, no matter how difficult the market conditions.

We are excited to welcome Professor Malcolm McDonald as he discusses financially quantified value propositions. Malcom has been listed as a Top Ten Business Consultants by The Times, he previously served as the Marketing Professor and Deputy Director of Cranfield University School of Management, and he has written forty-six books, including the best seller ‘Marketing Plans: How to prepare them; how to use them’ which sold more than a million copies worldwide.

Join us as Professor Malcolm McDonald explains the six actionable steps that should be taken when developing financially quantified value propositions and how to grab the attention of your customers.


18:00 - 18:30 Registration & Welcome Drink
18:30 - 19:30 Presentation by Prof. Malcolm McDonald followed by a Q&A Session
19:30 - 21:00 Networking & Cash Bar


Job Title


Brand Exchange 3 Birchin Lane London EC3V 9BW
Open in new window

Get in Touch