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BrandFinance® Banking Forum 2011

17 March 2011, 08:45–14:00

Restoring the reputation of retail and banking brands

Banks have now spent 3 years being vilified by consumers, business customers, the media and politicians alike for their perceived role in precipitating the worst financial crisis since the 1920s.

However, many banks did not require tax-payers assistance, and of those that did most banks repaid it; some rallied round and bought out their failing peers; the majority have now also paid special government taxes, changed bonus structures and improved transparency relating to financial products and remuneration. As George Osbourne, UK Chancellor of the Exchequer, said recently 'It's time to move on.'

Substantial challenges still lie ahead. Some unresolved issues include:

  • Should retail banking be kept separate from investment banking?
  • How will banks reconcile the contradicting demands to increase capital ratios, reduce risk yet lend more to struggling businesses?
  • How can banks repair their reputations given the events over the last two years?

The BrandFinance Forum provides an opportunity to discuss these issues with a high profile cast of speakers.

Who Should Attend

Senior managers from marketing and communications, brand and corporate strategy, academics, marketers, advertising consultants, politicians and senior NGO staff have also found our events of great interest.

Programme

08:30 - 09:00

Registration and Coffee

 

09:00 - 09:15

Welcome and Introduction

Prof. Greg Harris
Lecturer in Marketing
Cass Business School

09:15- 09:35

Introduction to the League Table

Brian Caplen
Editor
The Banker

09:35- 10:00

Results of the annual Banking 500 League Table – what are the trends?

David Haigh
Chief Executive
Brand Finance Plc

10:00 - 10:45

How can investment banking brands restore their battered reputations?

Manfred Stuettgen
Managing Director and Head of Branding
Credit Suisse

10:45 - 11:00 Coffee break  

11:00 - 12:00

How can retail banking brands rebuild consumer confidence?

Anthony Thompson
Chairman
Metro Bank Ltd

Chris Clark
Head of Group Marketing and Customer Experience
HSBC Holding

 

12:00 - 12:55

Panel Session: Can Investment and Retail banking brands co-exist under the same roof? The case for and against the Integrated Banking model

Chaired by: Adam Shaw from BBC World News

Brian Caplen
Editor
The Banker

Tony Langham
Chief Executive
Lansons Communications

Anthony Frost
Head of Corporate Communications
Santander

 

12:55 - 13:00

Closing remarks

David Haigh
Chief Executive
Brand Finance plc

Prof. Greg Harris
Cass Business School 

13:00 - 14:00

Buffet Lunch

 
14:30 End  

Brand valuation workshops

Brand Finance will be offering free brand valuation workshops in March and April for delegates attending this year’s Banking Forum.

These workshops will be hosted in our Piccadilly office for groups of up to 10 and should last no longer than 3 hours. The session will cover:

An Introduction to the new standard for brand valuations (ISO 10668):

  • Financial requirements
  • Market research requirements
  • Legal requirements

For bookings, please contact our events management team.

Name

Job Title
Description
Link

Name

Description
Link
The AuditoriumCass Business School106 Bunhill RowLondonEC1Y 8TZUK
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