Brand Finance logo

BrandFinance® Banking Forum 2010

02 February 2010, 12:00–18:00

Brand Finance is the world’s leading independent brand valuation consultancy.

The BrandFinance® Banking 500, now in its fourth year, directly compares the values of the world’s leading banking brands.  It is the only direct comparison of brand value within the banking industry.

The study provides an opinion on the point-in-time value of the world’s leading banking brands. Each brand has been accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set, as well as a brand value: a summary measure of the financial strength of the brand.

Brand Finance uses the royalty relief methodology, which is a discounted cash flow (DCF) technique to discount estimated future royalties, at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value. The royalty relief approach is used for three reasons: it is favoured by tax authorities and the courts because it calculates brand values by reference to documented third-party transactions; it can be done based on publicly available financial information and it is ccompliant to the requirement under the International Valuation Standards Committee (IVSC) to determine Fair Market Value of brands.

Brand Finance is delighted to have teamed up with The Banker magazine for the fourth year running to publish the results. 

Who Should Attend

Senior managers from marketing and communications, brand and corporate strategy, academics, marketers, advertising consultants, politicians and senior NGO staff have also found our events of great interest.

Name

Job Title
Description
Link

Name

Description
Link
Cass Business School 106 Bunhill Road London EC1Y 8TZ
Open in new window

Get in Touch

Message