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Brand Finance Institute Webinar - The Impact of Coronavirus on Sports Business Worldwide

16 July 2020, 14:00–15:00 UK Time

The COVID-19 pandemic and resulting global governmental restrictions regarding social gatherings, notably the cancellation of sporting events, have inevitably had an impact on the sports industry’s revenue and fan engagement.

To prevent lasting damage to brands, the industry is turning to long-term methods of value creation. In a bid to maintain fan engagement, sports clubs and organisations are exploring creative ways in which to navigate through the disruption, aiming to maintain societal commitment and mitigate the challenges facing their business environment.

What are the opportunities for different sports industry players as we go through the consecutive phases of the pandemic? How is this situation shaping the future of sports? Are we likely to go back to ‘normal’ or will the ‘new normal’ be here to stay?

The webinar invited delegates to explore and discuss these and many other questions with our experts. The online discussion was be led by Declan Ahern, Valuation Director, and Hugo Hensley, Senior Consultant at Brand Finance.

The full recording of the webinar is available to view below:

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The Brand Finance Institute, as the educational division of Brand Finance, is committed to addressing the theoretical and practical issues surrounding brands. The BFI´s purpose is to create and foster an environment for knowledge-sharing and networking among practitioners and experts in the market. In order to do so, we secured a team of experienced industry professionals and developed a wide range of programmes and certifications in collaboration with the most coveted business schools and universities.

16 July 2020, 14:00–15:00 UK Time
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Declan Ahern

Declan joined Brand Finance as an Analyst. During his time at Brand Finance, Declan has worked on projects in a range of sectors, but with a specific focus on Banking, Insurance and Mining, as well as extensive experience in evaluation of sports sponsorship activities. Declan has performed various valuations and conducted strategic analysis  for a number of notable clients such as Chevron, Barclays, Zurich, Allianz and Rio Tinto. From these Valuations, Declan has been able to advise our clients about strategies that could maximise their Business Values through increased utility from their brand.Declan studied at the University of Cape Town and graduated with Bachelor of Business Science in Finance with Economics. He is currently studying to become a Chartered Accountant with Brand Finance, and recently completed the first level of the Chartered Financial Analyst exams.

Hugo Hensley
Head of Sports Services
Brand Finance
Hugo Hensley is Head of Sports Services at Brand Finance. He specialises in value-based brand strategy, technical valuations, and sports & sponsorship consulting. He has more than four years of international experience within Brand Finance in London and Sydney. He has worked for clients such as Chevron, S&P Global, Liverpool FC, and SABIC, among others. Hugo is a qualified Chartered Accountant (ACA) and has lectured in Brand Valuation at UNSW and Emlyon Business School. He holds a Masters in Engineering from Oxford University.


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