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Brand Finance Singapore Forum 2021

19 August 2021, 09:00–10:30

Are you managing your business, your brand or both? While these words may seem to be used interchangeably, they are not the same. It is common for businesses to concentrate on one while ignoring the other, which often leads to either a loss in profitability or a dilution of the brand name.

Delegates joined us for the Brand Finance Singapore Forum 2021, hosted as an online event, where we discussed the topic, Intangibles vs Business.

We will also announced the results of the Brand Finance Singapore 100 2021 Report as part of the discussion.

Watch the full recording of the webinar below:

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In association with
Marketing Institute of Singapore (MIS)

Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.

MIS is the one place that connects you to the largest fraternity of sales & marketing professionals in Singapore. Through the regular, high quality networking events it organises, the Institute has become a hub where markerters congregate, network and exchange knowledge.

MIS also plays a leading role in providing training, learning & development solutions to professionals and corporations in Singapore and around the region. A comprehensive range of Executive Development Programmes is offered that caters to the skills upgrading and professional development needs of executives and managers to keep themselves abreast with industry trends, knowledge and skills.

Marketing Institute of Singapore (MIS) Website

Speakers

Samir Dixit
Managing Director
Asia Pacific

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

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