At the Brand Finance Oil & Gas Workshop 2019, the first workshop focusing on this sector, we will present the results of our annual brand valuation study into the world’s biggest oil and gas brands and share perspectives on the fourth industrial revolution and how it affects brand value.
In a time where 280 characters are enough to send the oil price spiralling, the need to remain stable in the Oil & Gas market is tantamount. Conversely, digital disruption is integral to the future evolution of the Oil & Gas industry. Oil majors are diversifying operations into renewable energy technology, but continued demand for petroleum means the implications of Industry 4.0 will be even wider-reaching within existing operations, with some predicting fully autonomous drilling, autonomous inspection of pipelines, and rigless plugging of wells by 2025. Global Oil & Gas brands need to deliver stability on the one hand, and innovation necessary for future success on the other. Can the global oil majors balance the scales to do both?
|13:30 - 14:00||Registration and Refreshments in The Committee Room|
14:00 - 14:05
Welcome and Opening Remarks
David Haigh, CEO, Brand Finance plc
14:05 - 14:15
Launch of the Oil & Gas 50 Ranking
Savio D'Souza, Director, Brand Finance
14:15 - 14:30
'Oil and Gas 4.0: Meeting the Energy Demands of the Fourth Industrial Age
Through Innovative, Technology-driven, Value-add Partnerships'
Omar Zaafrani, SVP, Group Communications, Abu Dhabi National Oil Company (ADNOC)
14:30 - 14:45
'Brand Building in the 4th Industrial Revolution'
Rahul Malhotra, Head of Brand Strategy and Stewardship, Shell
14:45 - 15:00
'Customer Experience & Digital Strategy – Chevron Lubricants'
James Welchman, Marketing Manager, EMEA, Chevron
15:00 - 15:45
Moderated by Adam Newall, Managing Director, VI360
|15:45 - 16:30||Networking and Coffee|
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
Adam Newall is Founder and Managing Director of VI360, Brand Finance’s specialist visual identity management unit, which was established in 2003.
Adam has spent the last twenty years supporting global brands through all parts of the visual identity process, from conception through to implementation and evaluation.
He has led global visual identity management projects in more than 30 countries for clients including 3M, Ashurst, Caterpillar, LNG Canada, Ordnance Survey, Nordea, Shell, Tata and Vodafone.
Adam has published a series of reports on Brand Identity Management Best Practice which examines the developments made by business in all sectors over the past 15 years.
James Welchman is Manager Marketing EMEA for Chevron Lubricants, a position he has held since 2011. In his role he is responsible for the strategic growth agenda for the region. Specifically this means the marketing strategy, channel development, offer creation and execution, communication and digitalization / automation. Previously, James has held leadership roles in Sales & Marketing in North America, Europe, Africa, Middle East, with long-term assignments in USA, South Africa and UK. James began his 25+ career in retail fuels territory management.
A Chartered Marketer with the Chartered Institute of Marketing, James lives near Newbury and is married with four children.
Omar Zaafrani is the Senior Vice President of Group Communications, at the Abu Dhabi National Oil Company (ADNOC). At ADNOC, Zaafrani is responsible for the development and execution of multi-pronged communications strategies that have strengthened ADNOC’s reputation as an industry leader while ensuring the effective and transparent communication of the organization’s transformation, internally and externally, as it adapts to an evolving energy landscape. Zaafrani oversees the communications across the Group, including its 14 subsidiary companies, and is tasked with repositioning the organization domestically and internationally to firmly establish its reputation as a leading national oil company.
A communications and public relations professional, Zaafrani has extensive experience of strategically positioning organizations, senior executives and political figures among key stakeholders and markets. He has developed compelling narratives and communications strategies that connect organizations to the world and its stakeholders, while reinforcing their business objectives. Zaafrani has extensive experience navigating through large scale crisis and change communications, financial communications, as well as brand repositioning programs and strategies. He recently led the communications around the public listing of ADNOC Distribution.
Prior to joining ADNOC, Zaafrani was Head of Energy Communications, at Mubadala, an investment and development company supporting the diversification of Abu Dhabi’s economy, where he oversaw the communication of the Group’s energy portfolio. He has also served as Manager, Corporate Communications at Masdar, Abu Dhabi’s renewable energy company.
In his 23 year career with Procter & Gamble and Shell, Rahul has led several global businesses as P&L head, and helped shape the destiny of several global brands (eg. Shell, Pampers, Vicks, Metamucil, Whisper/Always, Tide, Ariel, Olay). He has lived and worked in Singapore, India, Japan, Switzerland, the US and now lives in London.
His team is currently responsible for brand strategy, architecture, brand identity & multi-sensorial standards, brand protection, brand operations across various parts of the group and brand licensing. His personal passion over the past few years has been leading the design and implementation of a highly successful program to embed the Shell Purpose deep into the DNA of this massive organisation – influencing strategic business choices, employee brand ambassadorship, and external value propositions to customers and other stakeholders.
Rahul is a passionate historian and economist. He was a professional rock musician before choosing marketing as a career, but continues with a new love for the piano. Married with two children, he enjoys reading non-fiction, hiking, and good food.