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Brand Finance Global Forum 2021 - Brand Purpose: Then vs Now

28 October 2021, 14:00–15:00

25 years ago, on 1st April 1996, David Haigh launched Brand Finance to ‘Bridge the Gap Between Marketing and Finance’, in a bid to highlight the importance of marketing for driving growth as well as the need for financial accountability.

Brand Finance is now the World's Leading Brand Valuation Consultancy.

We invite all our clients, partners, and friends to come together for a special 25th Anniversary Edition of our annual Brand Finance Global Forum, to look back over the last 25 years and to debate what the future might hold.

We will host high-profile industry expert speakers who will explain how brand strategy can be leveraged to maximise financial performance and discuss other pressing topics from the world of brands and branding.

The online conference will consist of three one-hour-long webinars on the last Thursdays of September, October, and November 2021, featuring guest speaker presentations and interactive Q&A discussions.

Brand Finance Forums attract CEOs and CMOs of global brands, senior investors, analysts, marketers, and journalists who are eager to learn more about the role of brands in driving business value.

Join us as we celebrate the last and the next 25 years of Bridging the Gap between Marketing and Finance!

Programme

Our second webinar in the Brand Finance Global Forum 2021 series will explore the topic: Brand Purpose - Then vs Now.

Today, brand value is no longer determined by net revenue and consumer consideration alone. Now, more than ever, brand purpose and how a brand lives up to what it professes play a crucial role in building stakeholder equity. All brands need to carefully establish and follow their core values, while demonstrating how they engage with and serve the wider public with their diversity and inclusion, corporate social responsibility, and environmental sustainability policies.

Click the links below to register for our other webinars in the series:

Global vs Local Brands - Thursday, 30th September 2021

The Rise of Asian Brands - Thursday, 25th November 2021

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Richard Haigh
Managing Director
Brand Finance

Richard is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.
From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.
Richard also has a BA in Mathematics from the University of Oxford, qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.

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