Brand Finance logo

Brand Finance Global Forum 2021 - Brand Purpose: Then & Now

28 October 2021, 14:00–15:00 UK Time

25 years ago, on 1st April 1996, David Haigh launched Brand Finance to ‘Bridge the Gap Between Marketing and Finance’, in a bid to highlight the importance of marketing for driving growth as well as the need for financial accountability.

Brand Finance is now the World's Leading Brand Valuation Consultancy.

We invited all our clients, partners, and friends to come together for a special 25th Anniversary Edition of our annual Brand Finance Global Forum, in association with Tata Consultancy Services, to look back over the last 25 years and to debate what the future might hold.

We host high-profile industry expert speakers who explain how brand strategy can be leveraged to maximise financial performance and discuss other pressing topics from the world of brands and branding.

The online conference consists of three one-hour-long webinars on the last Thursdays of September, October, and November 2021, featuring guest speaker presentations and interactive Q&A discussions.

Brand Finance Forums attract CEOs and CMOs of global brands, senior investors, analysts, marketers, and journalists who are eager to learn more about the role of brands in driving business value.

Programme

Our second webinar in the Brand Finance Global Forum 2021 series explored the topic: Brand Purpose - Then & Now.

Now, more than ever, brand purpose and how a brand lives up to what it professes play a crucial role in building stakeholder equity. All brands need to carefully establish and follow their core values, while demonstrating how they engage with and serve the wider public with their diversity and inclusion, corporate social responsibility, and environmental sustainability policies.

You can watch the other sessions in the series by clicking the links below:

Global vs Local Brands - Thursday, 30th September 2021

The Rise of Asian Brands - Thursday, 25th November 2021

Click below to watch the full recording of the webinar on Brand Purpose - Then & Now:

28 October 2021, 14:00–15:00 UK Time
Subscribe
to be notified of future events
In association with
Tata Consultancy Services
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.
Tata Consultancy Services Website
Museum of Brands

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day.

Museum of Brands Website
Foreign Press Association

The FPA is a not-for-profit Friendly Society. As a member of the UK Press Card Authority, it provides official journalistic accreditation to more than 1,800 international correspondents every year. All media are represented: from print and news agencies to broadcast and digital. Freelancers are welcome in all categories. ​

The FPA is the only association that can provide foreign journalist with access to Parliament. Throughout the year, the FPA holds a wide-ranging programme of briefings, facilitating access to Government Ministers, Whitehall, the City's financial district and Royal events. We also organise book presentations, Brexit briefings, events with key politicians etc.

Foreign Press Association Website
World Trademark Review
World Trademark Review Website

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Harish Bhat
Brand Custodian
Tata Sons

Harish Bhat is the Brand Custodian at Tata Sons. He joined the Tata Group in 1987, as an officer in the Tata Administrative Service (TAS). Currently, he is the Chairman of Tata Coffee Limited. He is a Director on the Boards of several other Tata Companies, including Trent Ltd., Infiniti Retail Ltd., Tata Starbucks Ltd., Tata Unistore Ltd. and Tata AIA Life Insurance Company Limited.

During his career spanning over 34 years with the Tata Group, Harish has held several senior roles. These include stints as Managing Director of Tata Global Beverages Ltd., and as Chief Operating Officer of the Watches and Jewellery businesses of Titan Company Ltd. He has played a key role in the launch and nurturing of many iconic brands of the Tata Group, such as Titan, Fastrack, Tanishq and Tata Tea.  He also played a key role in the successful turnaround of the Jewellery business, and in the milestone acquisition of Tetley.

Harish is passionate about writing and is a prolific writer who contributes regularly to various national newspapers, such as Hindu Business Line and Mint.  He has four published books to his credit, including the national bestseller, “#Tata Stories”, which narrates 40 timeless tales from the Tata Group. This book is a sequel to “Tata Log”.  His other books include “The Curious Marketer” and a book of fiction, titled “An extreme love of coffee”. In 2019, LinkedIn selected him as one of their Top Voices in India.

Website
Selin Yigitbasi-Ducker
Founder & CEO
Goodsted

Selin is the Founder & CEO of Goodsted, and is an award winning impact-tech entrepreneur who is on a mission to facilitate collaboration for social and environmental progress. Goodsted is a digital platform to easily share skills and expertise with non-profits. It offers a solution for businesses to take action on their social purpose by effectively engaging their employees and stakeholders.

Selin won the Top NxG Entrepreneur Award by Lombard Odier and FBN in 2018, and the Top NxG Entrepreneur Award by CampdenFB and BNP Paribas in 2019. Their Time Well Spent campaign during the Covid-19 crisis in 2020 has been Highly Commended by Good Purpose awards. Goodsted is currently in BETA stage, and will be launching in January 2022.

Selin graduated from Exeter University with a degree in Business Management with proficiency in French, and gained experience in companies such as Coca-Cola, Dentsu Singapore, and Carlsberg Tuborg. She also won the national Student of the Year award by the Institute of Directors (IoD), at the age of 20 due to demonstrating exceptional leadership and entrepreneurial abilities. After graduating she worked as the Marketing Manager at Brand Finance, then embarked on an MA in Design & Innovation at Goldsmiths, University of London to gain experience in user experience design, innovation processes & methodologies.

Website
Cameron Kinsella
Aster Foundation Director
Aster Group UK

Before joining Aster, Cam worked across the housing sector and within this time supported Golden Gates Housing Trust to become an award-winning organisation for diversity and inclusion; helped Merlin to be awarded one of the top five most inclusive companies in the UK and has volunteered as a diversity advisor to Merseyside Police.

A specialist in finding solutions to social challenges through partnership and collaboration, Cam uses her expertise in these areas alongside her personal life experiences through her role as Aster Foundation Director; and developed UK Housing’s first social incubator positively impacting the lives of thousands of people.  The Aster Foundations vision being to enable the better lives of at least 40’000 people by 2030 through delivering eight impact programmes and innovative approach to tackling social challenges.

Cam was named an unsung hero of the housing sector in the Excellence in diversity awards and was part of the 100 visionary female leaders’ cohort.  The Aster Foundation is currently nominated for ‘innovator of the year’ in the UK Housing awards for the social incubator inc. and also ‘Best Foundation’ in the corporate engagement awards.  Cam has also mentored 2-3 people per year since 2011 due to her belief in empowering people to be the best version of themselves.

Website
Robert Haigh
Strategy and Insights Director
Brand Finance

Robert is Strategy and Insights Director at Brand Finance. He has a longstanding interest in sustainability and the role of brands in delivering better environmental and social outcomes. He holds an undergraduate degree in Geography from the University of Oxford, and more recently completed a course with Cambridge Judge Business School on the Circular Economy and Sustainability Strategies.

Robert started his career at Brand Finance in 2009, focusing on marketing communications. He led the communications team from 2014 to 2017, increasing coverage by 2.5 times. Following a two-year MBA at London Business School, Robert worked as a strategy consultant at OC&C, conducting over a dozen projects across the CPG, retail, leisure, tech and construction sectors.

In association with

Tata Consultancy Services
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.
Tata Consultancy Services Website
Museum of Brands

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day.

Museum of Brands Website
Foreign Press Association

The FPA is a not-for-profit Friendly Society. As a member of the UK Press Card Authority, it provides official journalistic accreditation to more than 1,800 international correspondents every year. All media are represented: from print and news agencies to broadcast and digital. Freelancers are welcome in all categories. ​

The FPA is the only association that can provide foreign journalist with access to Parliament. Throughout the year, the FPA holds a wide-ranging programme of briefings, facilitating access to Government Ministers, Whitehall, the City's financial district and Royal events. We also organise book presentations, Brexit briefings, events with key politicians etc.

Foreign Press Association Website
World Trademark Review
World Trademark Review Website

Name

Job Title
Description
Link

Name

Description
Link
Online Webinar

Open in new window

Get in Touch

Message