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Brand Finance Banking Forum 2020

05 February 2020, 09:00–11:00

Can Challenger Banks Succeed?

Challenger banks were set up to revolutionise the way we manage our money. They provide a speedy and convenient high-tech service, focusing on retail banking areas that have historically been underserved by the large incumbent banks.

However, with the ongoing threat of financial security to the consumer, is it possible to secure the longevity of the emerging challenger banks over the long-established stability of the traditional banking system?

Come along to Brand Exchange where we will be joined by Harriet Rees, Head of Data Science at Starling Bank to discuss the issues facing challenger banks, and whether they can succeed in the constantly evolving banking system. The speaker presentation will be followed by a Q&A session moderated by Brian Caplen, Editor of The Banker.

We will also be presenting the results of our Brand Finance Banking 500 study into the world’s most valuable and strongest banking brands.


08:30 - 09:00 Registration & Coffee

09:00 - 09:05


Welcome & Introduction

David Haigh, CEO, Brand Finance

09:05 - 09:25


Brand Finance Banking 500 Report Presentation

Declan Ahern, Associate Director, Brand Finance

09:25 - 09:45


Can Challenger Banks Succeed?

Harriet Rees, Head of Data Science, Starling Bank

09:45 - 10:15


Q&A Session

Moderated by Brian Caplen, Editor, The Banker

10:15 - 10:20


Conclusions & Closing Remarks

David Haigh, CEO, Brand Finance

10:20 - 11:00 Networking & Refreshments
05 February 2020, 09:00–11:00
In association with
The Banker

The Banker is the world’s premier banking and finance magazine. Read in 150 countries around the world, The Banker is the key source of data and analysis for the industry. Its unique database of more than 4000 banks maps their financial strength and soundness via Tier 1 capital, their profitability, and their performance versus their peers. The Banker has been providing global financial intelligence since 1926 and has built a reputation for objective and incisive reporting on major events. The Banker’s senior editors travel the world to interview senior bankers and world leaders, giving the magazine a unique insight on global trends.

The Banker Website


Brian Caplen
The Banker

Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.

David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Declan Ahern

Declan joined Brand Finance as an Analyst. During his time at Brand Finance, Declan has worked on projects in a range of sectors, but with a specific focus on Banking, Insurance and Mining, as well as extensive experience in evaluation of sports sponsorship activities. Declan has performed various valuations and conducted strategic analysis  for a number of notable clients such as Chevron, Barclays, Zurich, Allianz and Rio Tinto. From these Valuations, Declan has been able to advise our clients about strategies that could maximise their Business Values through increased utility from their brand.Declan studied at the University of Cape Town and graduated with Bachelor of Business Science in Finance with Economics. He is currently studying to become a Chartered Accountant with Brand Finance, and recently completed the first level of the Chartered Financial Analyst exams.

Harriet Rees
Head of Data Science
Starling Bank

Harriet is passionate about using Technology and AI to drive better customer experiences across financial services and as such joined Starling Bank in 2018 as Head of Data Science. At Starling, Harriet directs a broad range of data analytics projects to provide insights across the bank, improve operational efficiency and harness a data-driven mindset across the organisation. Harriet previously worked as an Actuary as Head of Price Optimization at AXA Global where she ran predictive analytics projects across Europe and Asia, based in Paris.


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