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BrandFinance® Telecom 2011

07 March 2011
This article is more than 10 years old.

Vodafone, AT&T and Verizon continue to dominate the BrandFinance® Telecom 2011, the study of the world's most valuable telecom brands. Vodafone again tops the list, while AT&T and Verizon have retained their positions in 2nd and 3rd.

In fact, relative stability is a hallmark of this year's study, with a few notable exceptions. The rise of China is reflected China Mobile's progress up the ranks, moving from 5th in 2010 to 4th this year. Meanwhile Nokia's well-publicised difficulties are reflected in a dramatic cut to its brand value, falling by over 50% from $19,558m in 2010 to $9,658m this year.

You can view the full results in Brandirectory

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