Brand Finance logo

A review of Oprah's incredible value to the Australian economy and brand

10 December 2010
This article is more than 10 years old.

Brand Finance has calculated the impact of Oprah's visit to Australia and ponders how this will impact the value of the Australian brand. The concept of a nation brand can also be expanded to a region brand, or even a city brand – often affecting tourists, consumers, and businesses decision making over a long period of time.

Downloads

Media Contacts

Konrad Jagodzinski
Konrad Jagodzinski
Communications Director
Brand Finance
M:
Florina Cormack-Loyd
Florina Cormack-Loyd
Senior Communications Manager
Brand Finance
M:

Get in Touch

Message