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Sundowner Symposium No. 1 - Beer

06 October 2015, 17:00–21:00

The 'Sundowner Symposia' are a series of insight talks by Category Commanders, who will offer personal perspectives on key market dynamics and learnings in the alcoholic drinks industry…First on stage - Beer.

Programme

6:00pm 6:30pm Registration/Drinks Reception
6:30pm 6:35pm Introduction by David Haigh, CEO, Brand Finance
6:35pm 6:55pm Charlie Hiscocks, Director of Integrated Activation Capability, SAB Miller
6:55pm 7:15pm Neil Chappell, Founder and Creative Partner, Breakfast
7:15pm 7:35pm Amy Turner, Marketing and Sales Director, Bluestone Brewing Company
7:35pm 8:00pm Q/A and panel session
8:00pm 9:00pm Drinks and Networking

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Neil Chappell
Founder and Creative Partner
Breakfast

Creative arbiter, loquacious wordsmith, unapologetic pedant. A copywriter by craft, Neil is as excited by brand strategy as he is by creative brilliance. Founded Breakfast on a slow Friday afternoon in August 2009.

Creating responsibly on classic campaigns such as...

'Think red, think Cotes du Rhone' - InterRhone

and 'A storm brewing' - Caffrey’s

Also happy to occasionally tipple out of category with 'Come on let’s fly!' – easyJet

'Fighting to keep people in their own homes' - Allied Healthcare

'The home of Schexytech' – Trans IP

Charlie Hiscocks
Director for Integrated Activation Capability
SABMiller plc

Charlie joined SABMiller 12 years ago, initially as Director of Brand Communications and latterly as Group Director for Integrated Activation Capability.

In this role, Charlie leads a global team who are responsible for coaching, consulting, developing new thinking and sharing best practice in all elements of excellence in Through the Line communications planning and execution around the SABMiller world.

Before joining SABMiller Charlie had 19 years experience in agencies, including JWT, BBH and Ogilvy.  His last agency job was as a co-founder of Tempus Partners.

Charlie is married with three children and lives in Chiswick.

Amy Turner
Marketing and Sales Director
Bluestone Brewing Company

Amy Turner is marketing and Sales Director at Bluestone Brewing Company. She earned her BA in Human Geography at the University of Wales Aberystwyth and then went on to work for The Forestry Commission, which became Natural Recourses Wales in 2012.

When offered the opportunity of a joint venture to establish Bluestone Brewing Company on her home farm in rural north Pembrokeshire, Amy chose to accept the offer. Since then she has been in charge of branding, marketing, sales and general administration in the development and day to day running of the brewery. Along with her farther Simon, they have had a very successful two years gaining business and product awards, and retailing Cask and Bottled real ale all over the UK with a view to go further.

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