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Sundowner Symposium No. 1 - Beer

06 October 2015, 17:00–21:00

The 'Sundowner Symposia' are a series of insight talks by Category Commanders, who will offer personal perspectives on key market dynamics and learnings in the alcoholic drinks industry…First on stage - Beer.


6:00pm 6:30pm Registration/Drinks Reception
6:30pm 6:35pm Introduction by David Haigh, CEO, Brand Finance
6:35pm 6:55pm Charlie Hiscocks, Director of Integrated Activation Capability, SAB Miller
6:55pm 7:15pm Neil Chappell, Founder and Creative Partner, Breakfast
7:15pm 7:35pm Amy Turner, Marketing and Sales Director, Bluestone Brewing Company
7:35pm 8:00pm Q/A and panel session
8:00pm 9:00pm Drinks and Networking


David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Neil Chappell
Founder and Creative Partner

Creative arbiter, loquacious wordsmith, unapologetic pedant. A copywriter by craft, Neil is as excited by brand strategy as he is by creative brilliance. Founded Breakfast on a slow Friday afternoon in August 2009.

Creating responsibly on classic campaigns such as...

'Think red, think Cotes du Rhone' - InterRhone

and 'A storm brewing' - Caffrey’s

Also happy to occasionally tipple out of category with 'Come on let’s fly!' – easyJet

'Fighting to keep people in their own homes' - Allied Healthcare

'The home of Schexytech' – Trans IP

Charlie Hiscocks
Director for Integrated Activation Capability
SABMiller plc

Charlie joined SABMiller 12 years ago, initially as Director of Brand Communications and latterly as Group Director for Integrated Activation Capability.

In this role, Charlie leads a global team who are responsible for coaching, consulting, developing new thinking and sharing best practice in all elements of excellence in Through the Line communications planning and execution around the SABMiller world.

Before joining SABMiller Charlie had 19 years experience in agencies, including JWT, BBH and Ogilvy.  His last agency job was as a co-founder of Tempus Partners.

Charlie is married with three children and lives in Chiswick.

Amy Turner
Marketing and Sales Director
Bluestone Brewing Company

Amy Turner is marketing and Sales Director at Bluestone Brewing Company. She earned her BA in Human Geography at the University of Wales Aberystwyth and then went on to work for The Forestry Commission, which became Natural Recourses Wales in 2012.

When offered the opportunity of a joint venture to establish Bluestone Brewing Company on her home farm in rural north Pembrokeshire, Amy chose to accept the offer. Since then she has been in charge of branding, marketing, sales and general administration in the development and day to day running of the brewery. Along with her farther Simon, they have had a very successful two years gaining business and product awards, and retailing Cask and Bottled real ale all over the UK with a view to go further.


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