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Putting Brand at the Heart of your Financial Strategy for Growth

28 November 2019, 08:30–11:00

White Bear Studio, in collaboration with Brand Finance, are delighted to announce our upcoming masterclass on 'Putting Brand at the Heart of your Financial Strategy for Growth'.

Being held on November 28th 2019, this is a tightly focused masterclass for owners , CFOs, brand managers and business leaders. The masterclass follows from the sold out 'Brand to Land your Investment masterclasses' in recent months.

This unique event focuses on both White Bear's and Brand Finance's proven methodologies to nail your branding and marketing strategies to drive sustainable growth and financial performance.

The speakers will discuss and teach their methods so that you can use it yourself. You will come away with an understanding of industry-leading methodologies, and will learn more about:

1. How to Build your Brand Story and Tone of Voice
2. How to Build a Brand for future growth and investment
3. How your Brand Equity impacts your financial performance and how to use it to outgrow the market
4. How to find your optimal marketing budget for growth

There are an extremely limited number of tickets available. You will be able to network with your fellow leaders and the speakers during the break and after the session.

Click here to purchase tickets for the event.


Speaker sessions:

White Bear Studio:

White Bear Studio will teach the processes and methodologies to set your brand up for scale and investment, teaching how to get your brand story, tone of voice, and branding on point to ensure your business is set up for success. Every brand we've created has got their investment

Simon Haigh, Brand Finance:

Simon Haigh, MD Brand Finance and global business leader / entrepreneur, will share his experience of working with brands of all sizes and Brand Finance's market leading intelligence and methodologies on 'Putting Brand at the Heart of your Financial Strategy for Growth'

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In association with
White Bear Studio

White Bear are a London and Dublin based Branding Agency that specialise in high growth businesses and helping them scale for investment and growth. We work with businesses across multiple sectors and our clients have secured investment in the tens of millions, as well as significant double digit growth. We teach our unique approaches at industry leading events. All the brands we've created have beaten their investment and financial goals.

White Bear Studio Website


Simon Haigh
Brand Finance Ireland

With over 26 years of international experience, Simon has a history of C-suite/executive roles with Dell, BHP, Xilinx, NANA and leading global law firms in US, Europe, Australia and Asia Pacific.A quarter of a century of international executive experience has placed Simon in a unique position to help organisations & executives improve their performance through enhanced strategic direction, deal making, corporate and brand development, while utilising world renowned coaching methodology.As a Marshall Goldsmith Stakeholder Centred Executive Coach, Simon combines expertise across technology, professional services, tourism and hospitality, resources/utilities, consumer products, local government and not for profit sectors.As a consultant and thought leader, Simon helps forward thinkers succeed through his global business acceleration company GCM Advisory and it’s sister entity He also specialises in strategy, transformational change and business improvement, governance, risk and assurance and corporate restructuring solutions across a range of sectors and multi jurisdictions, as well as supporting boards and leadership to achieve their goals.

Kelly Mackenzie
Creative Director and CEO
White Bear

Creative Director and CEO of White Bear, Kelly has worked with diverse clients including Government Bodies, Large Corporates and SME’s, in sectors from retail to financial services to tech. These include Ford, American Express, Microsoft, Deloitte, Nestle, Kerry Group, Unilever, Diageo and Red Bull.

Kelly now spearheads White Bear and works with brands looking to scale, grow quickly and seek investment, helping them create brands built to scale.

Kelly has won multiple global design awards and has experience across the globe, both professionally and as a speaker and teacher.

Esme Rees
Project & Account Manager
White Bear Studio

Esme Rees is project and account manager at White Bear and has experience in graphic design, marketing, campaign management and project management. 

She has worked with a broad range of clients from SME's and challenger brand to larger corporates including Starbucks, Apple, Kerry Group and Pie-minister. Esme also has experience in Street Art campaigns, festival production, editorial and social media copywriting.


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