Arthur Cox and Brand Finance Ireland welcome you to join us at our seminar briefing on the afternoon of Tuesday 15th October in Dublin.
Hear about the functions of a trade mark, building brand through distinction and how to maintain brand value with a lunchtime discussion from our Intellectual Property experts.
Attendance at Arthur Cox seminars may count towards your CPD points. For additional information, please contact firstname.lastname@example.org
|12:30||Registration & Lunch|
The Functions of a Trade Mark
Building Brand Value Through Distinction.
Brand Value: Maintaining Value and Evaluating your Brand.
|13:50||Final Remarks & Close|
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
With over 26 years of international experience, Simon has a history of C-suite/executive roles with Dell, BHP, Xilinx, NANA and leading global law firms in US, Europe, Australia and Asia Pacific.A quarter of a century of international executive experience has placed Simon in a unique position to help organisations & executives improve their performance through enhanced strategic direction, deal making, corporate and brand development, while utilising world renowned coaching methodology.As a Marshall Goldsmith Stakeholder Centred Executive Coach, Simon combines expertise across technology, professional services, tourism and hospitality, resources/utilities, consumer products, local government and not for profit sectors.As a consultant and thought leader, Simon helps forward thinkers succeed through his global business acceleration company GCM Advisory and it’s sister entity simonhaigh.com. He also specialises in strategy, transformational change and business improvement, governance, risk and assurance and corporate restructuring solutions across a range of sectors and multi jurisdictions, as well as supporting boards and leadership to achieve their goals.