Arthur Cox and Brand Finance Ireland welcome you to join us at our seminar briefing on the afternoon of Tuesday 15th October in Dublin.
Hear about the functions of a trade mark, building brand through distinction and how to maintain brand value with a lunchtime discussion from our Intellectual Property experts.
Attendance at Arthur Cox seminars may count towards your CPD points. For additional information, please contact firstname.lastname@example.org
|12:30||Registration & Lunch|
The Functions of a Trade Mark
Building Brand Value Through Distinction.
Brand Value: Maintaining Value and Evaluating your Brand.
|13:50||Final Remarks & Close|
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
With over 26 years of international experience, Simon has a history of C-suite/executive roles with Dell, BHP, Xilinx, NANA and leading global law firms in US, Europe, Australia and Asia Pacific.A quarter of a century of international executive experience has placed Simon in a unique position to help organisations & executives improve their performance through enhanced strategic direction, deal making, corporate and brand development, while utilising world renowned coaching methodology.As a Marshall Goldsmith Stakeholder Centred Executive Coach, Simon combines expertise across technology, professional services, tourism and hospitality, resources/utilities, consumer products, local government and not for profit sectors.As a consultant and thought leader, Simon helps forward thinkers succeed through his global business acceleration company GCM Advisory and it’s sister entity simonhaigh.com. He also specialises in strategy, transformational change and business improvement, governance, risk and assurance and corporate restructuring solutions across a range of sectors and multi jurisdictions, as well as supporting boards and leadership to achieve their goals.