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BrandFinance® Munich Forum 2012

18 April 2012, 07:00–13:00

Theme: In brands we trust: Maximizing the value of German brands

As the German economy provides a shining example to the rest of Europe, so too must German businesses and industry whilst the continent remains burdened with heavy debts and financial crises. In today’s difficult economic climate it is the German consumer who will shape the future as they turn towards the domestic brands they know, trust and admire. Brand Finance is proud to announce the launch of the first ever BrandFinance® German Top 30 league table detailing the Top ranked brands from Germany. 

The BrandFinance® Munich Forum will launch and discuss the German Top 30 brands in association with Munich Business School. We will hear views and objectives regarding issues around the impact of the current financial crisis on major German brands. As 2012 seems likely to be a challenging year for the economy, how best can marketers and brand managers maximise their brand’s value to succeed in these turbulent times?

Who Should Attend

Communication and strategy directors, brand managers; those responsible for managing the overall brand experience for German brands. We expect an open and spirited debate and urge all attendees to share their perspectives.

This is a free event and places are limited. To book your guest place(s) please contact Mirjam Erhardt, Events Manager Germany, at Please feel free to forward this invitation to your colleagues who may be interested.


09:00 - 09:30

Registration and coffee


09:30 - 09:40

Welcome and introduction

Stefan Baldi


Munich Business School

09:40 - 09:55

Introducing Brand Finance Plc

David Haigh

Chief Executive

Brand Finance plc

09:55 - 10:25

Results of the German Top 30 – what are the trends?

David Haigh

Chief Executive

Brand Finance plc

10:25 - 10:45

Case study: Brand building and brand management BMW

Dr. Uwe Ellinghaus 

Director Brand Management BMW, Marketing Services BMW Group  


10:45 - 11:10

Case study Brand Finance: How to maximize the value of brands - The case of Vodafone

David Haigh

Chief Executive

Brand Finance plc

11:10 - 11:30



11:30 - 13:00

Coffee and beverages


Job Title


Munich Business School Elsenheimerstraße 61 80687, Munich
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