Maximising brand value in the drinks industry
For Drinks Sector Leaders the bottom line is driving brand value
Our Top 50 Spirits & Wine Brands show some impressive performances by both global and local brands, but where will future value for drinks companies lie?
At this select event for drinks industry specialists, Brand Finance will reveal the first Top 50 Spirits & Wine Brands league table, the methodology behind the rankings, and the role that brand valuation techniques can play in helping Drinks businesses deliver value to their owners.
The global recession has spelt difficult times for many industry sectors, but the drinks sector has continued to perform strongly with exceptional results in key sectors and key markets in 2011.
Managing brand and business investment has never been so critical for the drinks industry and Marketing and Finance teams need to work together to understand where the value opportunities are and how best to deliver them.
Substantial challenges still lie ahead for drinks industry leaders:
Brand Finance’s experience and techniques help to get a clear view of the future value of brand investment, where, how much and what not to invest in.
Whether you are looking to grow your existing brands, acquire new ones or be acquired yourself, this forum will provide practical insights and the opportunity for discussion with industry and valuation experts.