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Brand Finance Vietnam Forum 2019

24 September 2019, 08:30–12:00

Join us as we launch the Brand Finance Vietnam 50 2019 Report, celebrating the nation’s most valuable and strongest brands. 

Our theme for this year's event is 'Brand 4.0' where we will explore how technology is impacting the markets, consumers, competition and pricing, as well as discuss how all these will impact business and brand management.

For more information about the event, please email or call +65 6727 8388.



08:30 - 09:00 Welcome and Registration

09:00 - 09:10


Opening Address

Mr. Lai Tien Manh, Country Representative, Brand Finance Vietnam

09:10 - 09:40


'How to Implement the Branding 4.0 Strategy'

Mr. Lai Tien Manh, Country Representative, Brand Finance Vietnam

09:40 - 10:10

'Branding 4.0'

Mr. Piyachart Isarabhakdee, Author, Branding 4.0

10:10 - 10:30

Coffee and Refreshment Break

10:30 - 11:00

'How is Trademark Important in the Technology Space'

Mr. Seth Hays, Chief Representative, Asia Pacific, International Trademark Association (INTA)

11:00 - 11:30

'Brand 4.0 and How it Affects Your Business'

Mr. Samir Dixit, Managing Director, Brand Finance Asia Pacific

11:30 - 12:00 Announcement of Vietnam’s Top 50 Most Valuable Brands 2019
to be notified of future events
In association with
International Trademark Association (INTA)
The International Trademark Association is the global association of brand owners and professionals. The not-for-profit organisation supports trademarks and related intellectual property to promote consumer trust, economic growth and innovation.
International Trademark Association (INTA) Website


Samir Dixit
Managing Director
Asia Pacific

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

Seth Hays
Chief Representative
Asia Pacific International Trademark Association (INTA)

Seth Hays manages INTA’s China operations and policy portfolio. Additionally, he is responsible for INTA’s Asia-Pacific policy development and advocacy.

Mr. Hays has a JD from Brooklyn Law School, an MA in Asian Studies from the University of Hawai’i, and a BA from Vassar College. He speaks Mandarin and has lived and worked in Tokyo, Hong Kong, Beijing and Shanghai.

Piyachart Isarabhakdee

BRANDi is a Brand centric Management Consulting Firm.

Lai Tien Manh
Country Representative

Manh provides strategic brand & communication strategy and research services. His extensive consulting experience vary in various fields, from fast-moving consumer goods, retail services, real estate, to technology, finance and banking.Manh holds a Master of Business in Marketing from Victoria University of Technology and was a chief marketer for some of the largest international corporations like Coca-Cola and Shell Royal Dutch.With an extensive knowledge of Brand Strategy and Brand Communications, Manh leaves no stone unturned to provide the most effective brand and communication solutions to clients.



Job Title


Melia Hanoi, 44B, Ly Thuong Kiet Street, Trần Hưng Đạo, Hanoi, 01235, Vietnam
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