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Brand Finance Toronto Forum 2012

19 July 2012, 13:45–20:30

Brand Finance presents Canada’s 50 Most Valuable Brands:

Intangible assets, specifically brand value, form a growing and significant component of corporate worth, as evidenced by the global adaptation of the ISO 10668 brand valuation standard. Determining the value of a corporation’s brand portfolio is crucial to understanding, managing, and leveraging the brand for long term growth.

New global standards for disclosing the value of intangible assets, especially brand values, are substantially different between International Financial Reporting Standards (IFRS) and Generally Accepted Accounting Principles (GAAP). 

Brand Finance, in partnership with Toronto-based Level5 Strategic Advisors, is proud to lead this discussion at our Forum in Toronto on Thursday, July 19th. Focus will be given to the importance of measuring brand value in a global setting.

Brand Finance is the world’s leading independent brand valuation consultancy.  We value brands, intangible assets and intellectual property for accounting, tax, corporate finance, and marketing purposes. 

The Forum will be hosted at the Toronto Board of Trade during which we will release the highly anticipated League Table of 2011’s Top 50 Most Valuable Canadian Brands, and presenting awards to the Top 10 Most Valuable Oil & Gas, Mining, Financial Services, Consumer & Retail, and Tech & Telecom Brands, as well as an award for the Biggest Mover. The Brand Finance League Table is unique as the rankings reflect the financial strength of each brand. 

Canada is in the midst of fully implementing IFRS for all publicly traded organizations. This shift impacts many Canadian organizations that  do  not quantify their brand value. David Haigh, Global CEO of Brand Finance, will lead the discussion on how to address and approach these challenges. 

The evening will include a panel discussion led by Susan Krashinsky of the Globe and Mail exploring how Canadian organizations can leverage their brand and their Canadian origins to enhance their performance on the world stage. 

 

For those unable to attend our Toronto Forum, there is also a Calgary Forum.

Where: Headspace 1817 – 10 Ave SW Calgary, AB  T3C 0K2

When: Tuesday, July 17, 2012 from 4:00 p.m. to 7:00 p.m.

 

For more information, contact: Edgar Baum, General Manager, e.baum@brandfinance.com, 647.922.6238

Programme

15:45 - 16:00

Event opening and introduction to workshop leaders

16:00 - 16:45

Workshop and discussion on “IFRS vs. GAAP - The present state in Canada”

Special presentation from Desjardins on the challenges and benefits of fully integrating IFRS within their organization

16:45 - 17:15

Refreshments

17:15 - 17:30

Top50 Canadian League Table findings and introduction of panelists

17:30 - 18:30

Panel Discussion: 

Exploring how Canadian organizations can leverage their brand and Canadian origins to enhance their performance on the world stage. 

 

Moderator:

  • Susan Krashinsky, Globe & Mail

Confirmed Panelists: 

  • David Haigh, CEO, Brand Finance 

  • Alan Middleton, Schulich School of Business

  • David Kincaid, Managing Partner & CEO, Level5 Strategic Advisors

18:30 - 18:45

Break

18:45 - 19:15

Issuance of Most Valuable Brand Awards

19:15 - 19:20

Closing remarks

19:20 - 20:30

Complimentary drinks and appetizers

 

For those unable to attend our Toronto Forum, there is also a Calgary Forum.
Where: Headspace 1817 – 10 Ave SW Calgary, AB  T3C 0K2
When: Tuesday, July 17, 2012 from 4:00 p.m. to 7:00 p.m.

For more information, contact: Edgar Baum, General Manager, e.baum@brandfinance.com, 647.922.6238

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Toronto Board of Trade First Canadian Place 77 Adelaide Street West 4th Floor Toronto ON  M5X 1C1
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