Brand Governance - Building the brand inside out
One of the greatest challenges of managing a business effectively requires proper brand management. Brand Governance involves helping a brand to create or improve internal brand management tools like policies and procedures, guidelines, audit and compliance processes, brand risk measurement and KPIs. It involves driving the internal culture where internal values and behaviours are reflected externally through a positive brand experience.
Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing brands.
Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2017 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands
08:30 - 09:00
09:00 - 09:10
|Keynote Opening Address by Brand Finance||David Haigh,
Brand Finance plc
|09:10 - 09:20||Opening Address by Marketing Institute of Singapore||
|09:20 - 09:35||
Brand Evaluation Standards to Raise Global Awareness
|09:35 - 10:00||
John A. Davis,
|10:00 - 10:25||[Best Practice Aspects]
Brand Governance: Managing Your Brand Inside Out
Brand Finance Asia Pacific
10:25 - 10:45
|10:45 - 11:10||
Senior Director, Communications
|11:10 - 11:35||[Inspirational Aspects]
Brand Importance: A Managements Perspective
Pant Consulting Pte Ltd.
|11:35 - 12:00||Panel Discussion: Challenges of Driving the Importance of the Brand Internally||
Moderator: Bhavik Bhatt
Panelist: David Haigh, John Davis, Pradeep Pant, Andrew Pickup
12:00 - 12:25
|Presentation of Brand Finance League Table Findings and Reveal of the
Top 100 Singapore Companies
12:25 - 12:45
Award Presentation Ceremony
|12:45 - 14:00||
Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.
MIS is the one place that connects you to the largest fraternity of sales & marketing professionals in Singapore. Through the regular, high quality networking events it organises, the Institute has become a hub where markerters congregate, network and exchange knowledge.
MIS also plays a leading role in providing training, learning & development solutions to professionals and corporations in Singapore and around the region. A comprehensive range of Executive Development Programmes is offered that caters to the skills upgrading and professional development needs of executives and managers to keep themselves abreast with industry trends, knowledge and skills.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.
Pradeep is a highly experienced senior business leader, now involved in business consulting and education.
With over 37 years of experience in the FMCG industry, Pradeep is an expert in building businesses in both mature and emerging markets. He has managed a wide range of iconic brands across some of the world’s fastest-growing and complex emerging markets including China, India, Russia, Turkey, and Southeast Asia, as well as developed markets like Australia and New Zealand, Japan, and Korea. He has a deep understanding of market dynamics and cultural diversity. He has a proven track record and passion for turning organizations around.
Pradeep was Executive Vice President and President of Asia Pacific (AP) and Eastern Europe, Middle East and Africa (EEMEA) for Mondelēz International till end 2013. Launched on October 1, 2012, Mondelēz International consists of the global snacking and food brands of the former Kraft Foods Inc. Pradeep has served as President, Asia Pacific, since 2008 and he assumed his responsibility for the EEMEA region in 2012.
Previously, Pradeep was Regional Managing Director for Asia, Africa, and the Middle East for Fonterra Brands. He was a member of the Fonterra leadership team as well as the company’s global brands marketing group. Prior to Fonterra, he spent 19 years with The Gillette Company, working in India, Russia, Turkey and Asia Pacific. Pradeep has also worked with Nestle, J Walter Thompson and the Tata group.
Pradeep holds a Master of Management Studies degree from the Jamnalal Bajaj Institute of Management Studies, Bombay University, and a BA with Honors degree in Economics from Shri Ram College of Commerce, Delhi University. Pradeep is also the Founding President of Food Industry Asia (FIA), an advisory board Member of SMU's Lee Kong Chian School of Business and a senior advisor to Hay Group.
Mr Roger Wang is the current President of the Marketing Institute of Singapore since 2014. He had previously served as the Honorary Secretary of MIS before being elected as the President. Roger is also the current President of Karate-do Union of Singapore (KUS), Managing Director of Essential Werkz Pte Ltd and President of Pixel Inc. Marketing Pte Ltd. In June 2016, Roger was appointed as the Chief Representative for The China Council for Promotional of International Trade (CCPIT) Commercial Sub Council for Singapore.
With more than 25 years of industrial, marketing and event management experiences, Roger has a phenomenal reputation as an entrepreneur. From the development of marketing strategies to market research, his ability to create innovative and breakthrough ideas, products and events enable him to stay abreast of the MICE industry. The wealth of marketing and event management knowledge and skills Roger has amassed over the last 17 years have proven him to be an invaluable leader in the MICE industry.
As a firm believer of lifelong growth and upgrading of both academic and practical knowledge, Roger is also a regular guest speaker for the Executive Certificate in Event Management course organised by MIS and University of Technology, Sydney.
John, on the marketing faculty at the Lundquist College of Business at the University of Oregon, is the top-selling author of several books on business and marketing. His latest is the 2nd edition of The Olympic Games Effect-How Sports Marketing Builds Strong Brands, re¬leased in 2012 (2012 John Wiley & Sons; the 1st edition was released in 2008). His other books include: Competitive Success: How Branding Adds Value was published in 2010; Magic Numbers for Sales Management (2007 John Wiley & Sons); Measuring Marketing: 103 Key Metrics Every Marketer Needs (2nd edition coming in 2012; 1st edition 2006 John Wiley & Sons); Magic Numbers for Consumer Marketing (2005 John Wiley & Sons). John is currently completing Sports Marketing: Creating Long Term Value (Edward Elgar Publishing, exp.2013). He is also a contributing author to Fast Track to Success-Marketing (FT Prentice Hall 2009).
He was honored as the 'Best Professor of Marketing' of 2010 by the CMO Council and Asia's Best B-School Awards. He was formerly Dean-Global MBA at SP Jain School of Global Management, where he helped lead it to #68 in the Financial Times rankings of the world’s top business schools.
Andrew Pickup is responsible for managing the image and reputation of Microsoft across Asia Pacific, Greater China, Japan and India, building new communications capabilities and, leading and growing a highly-committed team of communications professionals in the region.
Prior to his current role, Pickup was the chief marketing officer for Microsoft in Asia Pacific. He was involved in the strategic integration of business, marketing and operational leadership across the region, aligning talent and resources to most effectively drive growth, win share, improve customer and partner satisfaction and spark innovation. He was also responsible for the revenue, market share and profit and loss performance of all Microsoft products in Asia Pacific.
Pickup joined Microsoft in 1992 and spent over a decade with Microsoft UK, where he held a number of senior management business and marketing roles, including group manager for Small Business and head of Desktop Marketing.
He moved to Asia in February 2003, taking on a role as marketing director at Microsoft Singapore. He was appointed chief marketing officer for the Asia Pacific region in 2007.
Before joining Microsoft, Pickup was an account director with advertising agency Saatchi & Saatchi in London.
Pickup holds a Bachelor of Science (Honors) degree in marketing from Lancaster University in the UK and received post-graduate education from Harvard Business School and Kellogg School of Management, Northwestern University, Chicago.