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Brand Finance NY Banking Forum

19 March 2013, 17:00–20:00

The Brand Finance Global Banking Forums - New York 2013

The banking industry has experienced a tumultuous period over the last four years. The vilification and continued criticism directed at western banks may mean that those brands which understand the new rules for the banking industry will be best placed to emerge more strongly from this difficult period.

It has been a successful year for the US banking industry with Wells Fargo replacing HSBC as the world’s most valuable banking brand. Wells Fargo’s achievement demonstrates the improved standing of US banks as they recover from the financial crisis and forge ahead.

However, Chinese banks also continue to improve their collective results and with the global financial meltdown arguably still far from over, the ways in which bank brands can reposition themselves to focus on new customer expectations will be critical.

In achieving these changes, strong leadership for banking brands has never been more important. Join us at the The Banker / BrandFinance® Banking Forum 2013 where we will consider how leadership can be valued and measured and what role leadership plays in driving brand value.

 

 

Who Should Attend

CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.

This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email events@brandfinance.com. Please feel free to forward this invitation to your colleagues who may be interested.

Programme

5:00pm - 5:30pm

Registration - drinks and canapes      

                       

5:30pm - 5:40pm

Welcome & Introduction to session 1:

Executive summary of results from The Banker / Brand Finance Banking 500 study  

Elise Neils

Managing Director

Brand Finance USA

5:40pm - 5:50pm

Video presentation of banks that made Brand Finance North America Banks on the Global 500         

Elise Neils

Managing Director

Brand Finance USA

5:50pm - 6:20pm

Perspectives on the value of leadership to achieve alignment in the banking sector :

Individual leadership through storytelling as a key success factor in business

Steve Denning 

Author and former Director, The World Bank

6:20pm - 6:40pm

Brand is as a brand does :

Shifting perception through action

Mich Bergesen
Global Director, Financial Services
Landor Associates

6:40pm - 6:50pm

Refreshment Break 

 

6:50pm - 6:55pm

Introduction to session 2 :

Brand leadership in the banking industry - something needs to change 

Edgar Baum

Managing Director

Brand Finance Canada

6:55pm - 7:15pm

TBC

Dermot Boden

Chief Brand Officer

Citigroup

7:20pm - 7:55pm

Panel Session :

Brand leadership in the banking industry -

Innovating to drive brand value 

Steven Denning
Keynote Speaker

Ken Dabbs 
Brand Education Lead
Wells Fargo

Dermot Boden
Citigroup

Moderated by :
Edgar Baum
Brand Finance Canada

7:55pm - 7:55pm

The Future of bank brands & strategies for maximising value 

Elise Neils

Managing Director

Brand Finance USA

7:55pm - 8:00pm

Awards Presentation 

Elise Neils

Managing Director

Brand Finance USA

8:00pm - 9:00pm

Drinks and canapes

  

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New York Athletic Club 180 Central Park South New York NY United States
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