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Brand Finance HK Banking Forum

14 March 2013, 08:30–13:00

Leadership in the Banking Industry: The Value of Innovation

The banking industry has experienced a tumultuos period over the last four years. The vilification and continued criticism directed at western banks may mean that those brands which understand the new rules for the banking industry will be well placed to emerge strongly from a difficult period.
According to the Brand Finance annual study, the total global brand value of the Top 500 banking brands in 2013 is worth USD 860 trillion. Asian banks which grew 28% from 2012, contributing 22% to the total value. Strong leadership as such is vital to such growth. The Banker / BrandFinance® Banking Forum 2013 will discuss how leadership can be valued and measured and what role leadership plays in driving brand value.

Who Should Attend

CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.

This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email events@brandfinance.com. Please feel free to forward this invitation to your colleagues who may be interested.

Programme

08:00 - 08:30 Registration and Coffee                                          
08:30 - 08:45 Welcome & Introduction David Haigh
Chief Executive
Brand Finance plc
08:45 - 09:00 Executive Summary of Results from The Banker / BrandFinance Banking 500 Study 2013 - Conclusions on the future for bank brands Brian Caplen
Editor
The Banker
09:00 - 09:20 Branding in the financial services Charles Wright
Managing Director
Wolf Olins    
09:20 - 09:50 Refreshment Break   
09:50 - 10:00 Introduction to Session 2 :
Leadership in the banking industry -
The value of innovation  
Sharanjit Leyl
Business Presenter
BBC World News 
10:00 - 10:25 The new tools of brand marketing :
A perspective from HSBC 
Chris Clark Group Head of Marketing HSBC
10:25 - 10:50 Brand development & innovation -
The case of Shinhan Bank
Jeremy Seo
Senior Vice President Professor of Brand Strategy Shinhan Bank
10:50 - 11:15 Understanding the client perspective & focusing on customers  Claire Fulda
Head of Brand Innovations
BNP Paribas
  Short Interval  
11:25 - 11:55  Panel Session:
Leadership in the banking industry 
Chris Clark
HSBCJeremy Seo
Shinhan BankClaire Fulda
BNP ParibasModerated by :
Sharanjit Leyl
Business Presenter
BBC World News Asia
11:55 - 12:15 The future of bank brands & strategies for maximising value  David Haigh
Chief Executive
Brand Finance
12:15 - 12:30 Awards Handover:
Top 3 Most Valuable Global Banking Brands Asia
David Haigh
Chief Executive
Brand Finance
12:30 - 13:30 Buffet Lunch & Networking  

 

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Four Seasons Hotel Hong Kong 8 Finance Street Central  Hong Kong
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