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Brand Finance Banking Forum 2016

11 February 2016, 09:00–14:00

Do Brands Count in Banking?

Banks have been heavily disrupted over the last 10 years and are set to undergo further profound changes over the next decade. Some contend that their brands have been so damaged by scandals that they have lost capacity to shape consumer choice. A growing minority are switching to challenger banks, but many see this as motivated by the unique technology these disrupters offer, rather than their brands.

So do brands still count in banking?

We will be discussing this question under four sub-topics:

Differentiation
Disruption
Dialogue
Distribution

Join us for what promises to be an exciting and timely debate.

Admission Free for Invited Guests

Programme

09:00-09:30 Registration & Breakfast                                                
09:30-09:35 Welcome & Introduction   
David Haigh, CEO, Brand Finance Plc                            
09:35-09:45 Brian Caplen
Editor, The Banker
09:45-10:05 Philip Davies
President EMEA, Siegel + Gale
(Distribution)
10:05-10:25 Emma Isaac
Global Brand & Marketing Director 
(Differentiation)                                
10:25-10:45     Coffee Break                                                                                    
10:45-11:05 Zia Yusuf
Co-Founder & Co-Ceo, Velocity
(Disruption)   

11:05-11:25

Terry McParlane
Director of Marketing & Communications
(Dialogue)
11:25-11:55 Panel Session - Q/A
Moderator: Brian Caplen
Philip Davies, Emma Isaac, Zia Yusuf & Terry McParlane
11:55-12:10 Concluding Remarks
David Haigh, CEO, Brand Finance Plc
12:10-13:30 Lunch & Networking
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In association with
The Banker

The Banker is the world’s premier banking and finance magazine. Read in 150 countries around the world, The Banker is the key source of data and analysis for the industry. Its unique database of more than 4000 banks maps their financial strength and soundness via Tier 1 capital, their profitability, and their performance versus their peers. The Banker has been providing global financial intelligence since 1926 and has built a reputation for objective and incisive reporting on major events. The Banker’s senior editors travel the world to interview senior bankers and world leaders, giving the magazine a unique insight on global trends.

The Banker Website

Speakers

Brian Caplen
Editor
The Banker

Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Emma Isaac
Group Brand and Marketing Director
Barclays

Emma joined Barclays three years ago and is the Global Head of Brand and Marketing - focused on building the brand to build the business, inspiring creative best-practice across the organisation as well as sharing Barclays’ Purpose and Values story with colleagues, customers and clients.  Prior to Barclays, Emma spent five years in consultancy at Serac Communications (Brand engagement), then as a Partner at Circus (Brand strategy), working with some of the world’s leading brands across hospitality, retail and telecoms. Emma started her career at British Airways as a graduate trainee and held various roles across sales, operations and marketing before heading up Brand strategy and Marketing planning.

Philip Davies
President EMEA
Siegel + Gale

Philip Davies’ focus is to solve client's complex brand challenges through simple, unexpectedly fresh strategies, stories and experiences. Philip’s broad international experience spans journalism and advertising as well as brand consulting, where he has gained a reputation for leading teams in creating simple, pervasive ideas that allow brands to perform and compete. Over his career, he has also helped advance the brands of Barclays, Fabergé, British Airways, McKinsey, Rio Tinto, HP, Diageo and many others.

Zia Yusuf
Co-CEO
Velocity
Terry McParlane
Director of Marketing & Communications
Starling Bank

As Director of Marketing & Communications for Starling, one of the next generation of banks about to launch in the UK, Terry has led the brand strategy, proposition design and customer engagement that will define how the bank goes to market at launch. Prior to joining Starling, she led all marketing preparation for the TSB launch campaign from LBG before joining to lead the TSB Brand & Marketing team through their first year in market. She spent four years on both the agency side and in-house at Lloyds Banking Group leading communications planning on their stable of brands, and has a background working with and for the likes of B&Q, Specsavers, Orange and many more of the UK's most recognised brands.

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