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Brand Finance at The World Intellectual Property Forum

30 April 2021, 13:00–15:30

The World Intellectual Property Forum is known as the world's most prestigious Global IP event.

The theme for the conference this year was Intellectual Property 2021: New Risks, New Challenges & Emerging Solutions. The three-day conference focused on recent developments in Intellectual Property and the synchronisation with business objectives.

The programme features expert business speakers and IP specialists who shared the latest trends, insights and strategies for patent procurement, litigation, trademark issues and other topical IP issues.

Brand Finance joined the conference programme to provide their insights in the field of Intellectual Property and Business Management.

Details for each of the sessions are as follows:

Samir Dixit, Managing Director, Brand Finance Asia Pacific - "IP Restrictions and Their Impact"

Date: 30th April, 2021 | Time: 08:00 - 08:26 EST \ 13:00 - 13:26 BST

Room Number: 3

Richard Haigh, Managing Director, Brand Finance UK - "Brand Valuation"

Date: 30th April, 2021 | Time: 10:01 - 10:16 EST \ 15:01 - 15:16 EST

Room Number: 2


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Speakers

Richard Haigh
Managing Director
Brand Finance

Richard is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.
From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.
Richard also has a BA in Mathematics from the University of Oxford, qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.

Samir Dixit
Managing Director
Asia Pacific

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

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