Brand Finance logo

Brand Dialogue Forum 2020: The Future of GI Brands

29 October 2020, 14:00–17:00

Brand Dialogue, with the support of oriGIn, are organising our annual forum focusing on the ‘Future of GI Brands’ in order to discuss trending and important issues surrounding brands with a Geographical Indication in the UK.

The Forum will build on the Brand Dialogue Workshop that was held in April 2019 at The RAC in London, which celebrated the launch of the Brand Dialogue British GI Brands 2019 Report. We aim to continue supporting GI brands in the UK, particularly considering the uncertainty surrounding Brexit and the current COVID-19 pandemic, with the help of oriGIn.

Previously planned as a physical event, in response to the governmental restrictions regarding social distancing to help combat COVID-19, Brand Dialogue will host the Forum online. The Forum will take place on Thursday 29th October, two months before the withdrawal from the EU is meant to be finalised. There will be discussions on how to prepare for the new UK protection scheme, how to defend against counterfeiting, how to promote a brands’ provenance and messaging in an ever-changing and competitive market post COVID-19, and how to develop a product’s sustainability, food waste, and packaging strategies.

Speakers will include high-profile representatives of leading producers, consortia, trade bodies, and IP lawyers, who will share the best strategies for GI brands moving forward. We shall be announcing these shortly.

The Forum aims to bring together representatives of GI brands, associations, regulators, and the HORECA industry from across the UK and Europe, who are keen to interact with and learn more about brands with a Geographical Indication, and to ultimately create the association, oriGIn UK.

Click here to register for the online event.

Follow Brand Dialogue on LinkedIn, Twitter, and Instagram to keep up to date with the latest news and upcoming events and feel free to use our hashtag #BDForum2020 when sharing online.


14:00 - 14:05  Welcome and Opening Remarks

                        David Haigh, CEO of Brand Finance


14:05 - 15:00   First Webinar: The Future of GI Brands Post-Brexit and Post-COVID-19

                        3 x speaker sessions and a moderated panel discussion


15:00 - 16:00   Second Session: Promoting GI Brands in a Sustainable World and Post-Lockdown World

                         3 x speaker sessions and a moderated panel discussion


16:00 - 17:00   Virtual Networking Meeting

29 October 2020, 14:00–17:00
In association with

Food and Drink Federation (FDF) represents the interests of the UK's food and non-alcoholic drinks manufacturing industry and specific food sectors.

FDF Website


Konrad Jagodzinski
Communications Director
Brand Finance

Konrad is the Communications Director of Brand Finance and leads the Brand Dialogue team as Managing Director.

Konrad has a proven track record in delivering integrated PR campaigns, and is responsible for reports, press releases, media relations, and engagement with client press offices across the Brand Finance Group. He combines experience of leading day-to-day operations of a press office with developing and executing campaigns that make use of traditional as well as digital media tools. He manages the creation and promotion of Brand Finance’s nearly 100 annual sector and country reports on the world’s most valuable brands. He has experience in geographic branding as well as public diplomacy strategy and execution from his time at the Polish Embassy in London.

Konrad studied European Studies (MA) at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science (BA) at the University of Birmingham.

Massimo Vittori
Managing Director

Massimo Vittori is the Managing Director of oriGIn, in charge of the Organization’s strategic planning and overall management.

Massimo previously worked as a legal advisor at the International Trade Center (ITC) – a technical assistance agency of the World Trade Organization and the United Nations – where he was in charge of several projects in the field of intellectual property, trade law harmonization, model contacts for SMEs and alternative business dispute resolution mechanisms. Massimo also worked at the United Nations Conference for Trade and Development (UNCTAD) on the improvement of developing countries’ investment climate through regulatory reforms.

Following his Bachelor Degree in International Relations, Massimo obtained a Master’s Degree in International Law at the Graduate Institute of International and Development Studies of Geneva and an LL.M. in Intellectual Property at the University of Turin. 

Massimo regularly delivers seminars on GIs, trademarks and trade-related issues in several European Universities.

David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Dr David Lloyd-Thomas
Head of Strategy and Policy Unit, Food Division
Welsh Government

Dr David Lloyd-Thomas joined the Welsh Government’s food team in September 2016 to lead the Food Strategy and Policy Unit.  The Unit’s focus is primarily long term policy development, with a strong focus on evidence evaluation and horizon scanning to inform both policy and Welsh Government support to businesses, with current focus on covid-19 recovery and Brexit. David has worked in several roles in Welsh Government about agriculture, environment, and also education.  Prior to joining the Welsh Government in 2003, David worked in public bodies dealing with education and the natural environment.

Tim Rycroft
Chief Operating Officer

Tim Rycroft joined the Food and Drink Federation (FDF) as Corporate Affairs Director in September 2015.   In September 2018 he was promoted to Chief Operating Officer.  Prior to FDF, Tim held senior corporate affairs roles with InterContinental Hotels Group plc (as Director of Communications, Europe); Diageo plc (as Corporate Relations Director, GB and the Corporate Relations Director, Global Duty Free) and Boots Healthcare International (as Head of Corporate Affairs).  For three years Tim was a Special (political) Adviser in government, to the Minister without Portfolio and then to the Secretary of State for Health. Tim has also worked in corporate communications consultancy for Good Relations and Bell Pottinger.

Jess Lea-Wilson
Brand Manager
Halen Môn

Jess is an independent designer, writer and marketer, with lots of experience in the food industry. She is inspired by the big city of London and the small island of Anglesey, and you’ll usually find her in one or the other. Designing and writing for forward-thinking, conscious brands and people who want to make a positive difference is what she loves to do. She creates engaging editorial, brand identities, newsletters, and plenty more besides. She understands the importance of differentiation and how independently verified certification such as GIs can make a positive impact in a noisy world. Food is such an important part of our society: the way it is produced and sold, the choices we are given and the effect it has on our culture and health. Regular clients include  Anna Jones, the celebrated chef who has changed the face of modern vegetarian cooking and Halen Môn sea salt, Jess's family’s amazing seasoning business, complete with an outdoor cafe in the Good Food Guide.  In 2019, Jess co-authored a book on sea salt (no surprises there). Jess has worked as an editorial researcher on numerous other books, and does lots of copywriting alongside her design.

Jose Luis Benitez
Director General
Spanish Wine Federation

José Luis Benítez is Spanish Wine Federation’s General Director since 2017. Previously, since 2008 he was Secretary and General Manager of Grupo Rioja (main wineries association in Rioja región). He holds a Degree on Agronomy from Universidad Politécnica de Madrid (1989) and a PDG from IESE Business School (2009) among other titles. With a long experience on management in wine and hop industry, he started as Technical Director of the unique Spanish hop dealer in 1989 in which was promoted to Managing Director in 1994. In 1999 he joined to Faustino Wineries Group as Managing Director of Bodegas Marqués de Vitoria and in 2001 he was appointed Managing Director of Bodegas Bretón in La Rioja.

Georgie Hackett
Account Director
Brand Dialogue

Georgie graduated from the University of Exeter with a BA (Hons) in Latin and Arabic and joined the Brand Dialogue team in 2016. She is responsible for devising, overseeing, and implementing integrated PR and Marketing campaigns for Brand Dialogue clients and companies in the Brand Finance Plc. Group network. She is highly experienced in event and conference management with high profile speakers and sponsors, media relations and targeting, social media and print coverage boost, and digital influencer marketing development. Before joining Brand Dialogue she used to live in Naples where she discovered her love for food, enabling her to become a private chef for some households.



Job Title


Online Event
Open in new window

Get in Touch