John Murphy, founder of Interbrand, will be launching his book, 'Brandfather' at Brand Exchange. The book covers the growth of branding as a marketing and business discipline and tells the fascinating story of the birth and development of brand valuation.
This book is a must read for everyone in marketing, advertising, graphic design and branding in both the UK and Internationally.
John will also be talking about the highlights of his career including his forays into the drinks business with St Peter's Brewery and Plymouth Gin. St Peter's have very kindly agreed to supply us with plenty of ale for the night.
|18:00 - 18:30||Registration & welcome drinks|
|18:30 - 19:30||John Murphy's presentation|
|19:30 - 21:00||Networking drinks|